University of Kentucky

“We are in a changing marketplace when it comes to the way fans buy tickets to sporting events,” University of Kentucky Athletics Director Mitch Barnhart said. “For that reason, it’s important that we are both innovative and personal in the way we connect our fans to our teams and convey to them how important their support is to our success. We are proud to have a proven partner in Elevate Sports Ventures as they bring their expertise to the college level.”

Joe Rickert


Joe graduated from The University of Kentucky and began his sports sales career with the Atlanta Hawks in their Sales Development Program. Joe spent the next 5 years in Atlanta, and ultimately served as the Manager of Ticket Sales for the Hawks before joining the EOC family and relocating to Lexington with his wife, Caitlin, and poorly behaved Golden Retriever, Crosby. When he isn’t packing stadiums, Joe can be found listening to live music at a local venue or shanking golf balls at a neighboring course.

Crazy Fact: Chicago Style Pizza Connoisseur, Bourbon Enthusiast, Amateur Documentary Buff
Item You Can’t Live Without: Fender Guitars
Joe’s Hot Take: Ke$ha is the song bird of our generation

Ben Boaz


Ben attended University of Southern Indiana and got his start working in minor league hockey. From there, Ben helped start and run the regional office for the Tampa Bay Buccaneers as a Senior Account Executive. When Ben isn’t helping lead the Kentucky office to victory, he enjoys spending time with his girlfriend, Maureen, fixing and riding vintage bicycles, trying out new restaurants, reading and traveling.

Crazy Fact: I am the Fourth, Benjamin Brantley Boaz IV.
Item You Can’t Live Without: Headphones
Ben’s Hot Take: Tiger is going to pass Jack Nicklaus with the most majors before he retires!

Ryan Springer


Ryan is a graduate of Morehead State University and grew up in Lexington, Kentucky. Before joining the Elevate On Campus family, Ryan worked for the Cincinnati Reds as a sales Intern, MLB All Star Week as an Event Manager, and most recently an Inside Sales Representative with the Washington Redskins. Ryan spends his free time traveling, spending time with his dog, Marley, and rooting on the Redskins.

Crazy Fact: I was in a car that got struck by lightning.
Item You Can’t Live Without: ChapStick®
Ryan’s Hot Take: Tim Tebow should be a starting QB in the NFL right now

Drew Herrick


Drew graduated from Central Michigan University and started his sports career as a Fan Development Representative with the Nashville Predators. From there, Drew took on a new challenge selling for the University of South Florida and, shortly thereafter, moved to Lexington, KY with his girlfriend, Story, to join Elevate on Campus at UK. When Drew isn’t in solving his customer needs with tickets, he enjoys wreaking havoc on the dodgeball court, hiking, attending country concerts and sipping craft beer at breweries.

Crazy Fact: I was a foreign exchange student in Germany when I was in high school.
Item You Can’t Live Without: Washer and Dryer
Drew’s Hot Take: A hotdog is NOT a sandwich

Michael Martin


Michael attended Transylvania University where he played on the University golf team. Upon graduation, Michael pursued and received his Master’s in Sports Leadership from Kentucky in 2017 while interning within the athletics department, where he worked prior to joining the EOC team in September of 2018.  Michael’s an avid golfer and resides in Winchester, KY with his wife, Alyshia, and their long-haired mini dachshund, Darby.

Crazy Fact: I can name every college basketball national champion from 1960 on.
Item You Can’t Live Without: Twitter
Michael’s Hot Take: John Daly is one of the best athletes of all time